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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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2019臺灣學術機構典藏
研討會
機構典藏系統RC7版本已
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Institution Date Title Author
南台科技大學 2020-05 Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude Kuo-Ning Liu;Clark Hu;Meng-Chen Lin;Tung-I Tsai;Qu Xiao
元智大學 2019-04-01 Determinants of Taiwan Consumers'' Online Cross-national Outshopping Intention: The Moderating Effect of E-tailer''s Country of Origin Liao S.; Yuling Hung; Meng-chen Lin
元智大學 2017-03-29 Learning and Metacognitive Determinants of Selling Behaviors Liao S.; Tzu-yuan Huang; Tzu-han Lin; Meng-chen Lin
元智大學 2016-03-31 Consumer Adoption of Online Reselling: The Influences of Risk and Behavioral Control Perceptions Liao S.; Colin Chi-Chun Cheng; Meng-chen Lin
元智大學 2016 商業送禮之後設認知研究 林孟蓁; Meng-Chen Lin
元智大學 2015-06-19 The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases Liao S.; Ting-i Wang; Meng-chen Lin; Tzu-han Lin
元智大學 2015-06-19 Emoticon usage in social media: Influences of social presence and motivation orientation Liao S.; Cindy Yunhsin Chou; Meng-chen Lin
元智大學 2015-06-19 The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases Liao S.; Ting-i Wang; Meng-chen Lin; Tzu-han Lin
元智大學 2015-06-19 Emoticon usage in social media: Influences of social presence and motivation orientation Liao S.; Cindy Yunhsin Chou; Meng-chen Lin
元智大學 2015-06-19 The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases Liao S.; Ting-i Wang; Meng-chen Lin; Tzu-han Lin

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